This is not a click bait title, trust me. Instead, it is based on the trends I’ve observed over the past few years in digital marketing.
I’ve come across two kinds of digital marketers: those who take the time to understand their users and those who depend on the “latest”. The problem with the second group is that their efforts are too shallow and too hasty to bring fruit. They were once hooked on to email marketing, but soon declared it passive and hopeless. Then they latched on to Twitter marketing, only to conclude that it doesn’t work. Then it was Facebook ads. Then WhatsApp marketing. And now we can see them racing towards live YouTube videos for marketing. And we know what’s going to happen in a few months: they’ll conclude that YouTube also didn’t work for them.
The first group, on the other hand, does the exact opposite. These people are not in a hurry at all. In fact, email marketing is one of their most cherished devices of marketing. They focus on understanding the user, realizing that traction gained with new marketing trends is temporary because users soon get irritated with the flood of promotional material and develop strategies to avoid such content.
Which group do you belong to? 🙂